Culture and the Difference Between Business and Other Forms of Communication With the Client
DOI:
https://doi.org/10.46584/lm.v33i1.750Keywords:
culture, business communication, clientsAbstract
In short, business communication differs from other forms of communication in that it is related to the business of individuals, groups or organizations and aims to achieve certain business results.
Business communication has a practical purpose. Communication is by definition a purposeful activity. Thus, some forms of communication have the task of entertaining, others of creating a certain mood, i.e. creating a certain sensory atmosphere, etc. Considering all that, business communication is no exception. The purpose of business communication is to achieve a business goal that an individual has in front of him. That is why the success of business communication can be measured by the degree of achievement of the individual's goals. Other characteristics of communication, such as correct writing, writing without typographical errors, comprehensibility of the written notice, etc. are important to the extent that they represent the means through which the one who communicates something more easily and to a greater extent achieves his goal. If there are a large number of stylistic and typographical errors, it is possible that the person reading the notice in question thinks that the content of the rest of the letter is also incomplete and full of error