Culture and the Difference Between Business and Other Forms of Communication With the Client

Authors

  • Hajrija ŠKRIJELJ
  • Osman SEJFIJAJ

DOI:

https://doi.org/10.46584/lm.v33i1.750

Keywords:

culture, business communication, clients

Abstract

In short, business communication differs from other forms of com­munication in that it is related to the business of individuals, groups or organizations and aims to achieve certain business results.

Business communication has a practical purpose. Commu­nication is by definition a purposeful activity. Thus, some forms of communication have the task of entertaining, others of creating a certain mood, i.e. creating a certain sensory atmosphere, etc. Consi­dering all that, business communication is no exception. The purpo­se of business communication is to achieve a business goal that an individual has in front of him. That is why the success of business communication can be measured by the degree of achievement of the individual's goals. Other characteristics of communication, such as correct writing, writing without typographical errors, comprehen­sibility of the written notice, etc. are important to the extent that they represent the means through which the one who communicates so­mething more easily and to a greater extent achieves his goal. If there are a large number of stylistic and typographical errors, it is possible that the person reading the notice in question thinks that the content of the rest of the letter is also incomplete and full of error

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Published

01.06.2024