The Feminist Culture of Public Diplomacy and Communication: A Dialectic Approach

Sažetak

Public diplomacy and communication are integral to the po­licies by which we realize the country's economic, cultural, and development path. Regarding feminism in this area of social acti­on, in today's modern, legally egalitarian 21st century, women, that is, the concept of women in politics, are still not fully accep­ted as an opportunity to run a diplomatic program or institution. Resistance to established norms and principles of equality raises many questions about why legal equality has not been achieved. Therefore, this study aims to show the causes and consequences of gender imbalance in general and from the perspective of the Balkan countries, for which the recognition of women's work and achievements is often unconsciously unacceptable. With a dialectical approach to the existing diplomatic arrangement and social action of women, we highlight the need for further resear­ch, especially in the Balkan region, which still reflects the politi­cal immaturity of gender equality, deeply rooted in anachronistic approaches to all aspects of social life.